Cupra is a Spanish high-performance automotive brand. Originally the performance division of SEAT, it was established as a separate brand in 2018. Cupra's headquarters are located in Martorell, Spain.
Cupra produces a range of sporty vehicles, including the Formentor, Leon, and Born. The brand focuses on performance, design, and electrification, offering both plug-in hybrid and fully electric models.
Cupra aims to appeal to a younger, more design-conscious audience. They have a growing presence in motorsport, including involvement in electric racing series. Cupra is an active and expanding brand within the Volkswagen Group.
